• Cheltenham Lifestyle

Male Grooming Is Booming

Updated: Aug 13

By Laura of Heavenly Holistics


Hair today, gone tomorrow.


Did you know men are spending more on beauty treatments than ever before? Male grooming is booming! A plethora of surveys has been released over the past year showing a significant rise in the popularity of male beauty treatments - in fact men have superseded women on the amount they spend each year.Beard trimming is in demand, while facials, manicures and massages are proving a hit too. If you're intrigued as to how good you can look and feel then read on...


Metrosexual


46% of all modern men remove hair from their bodies. Celebrities such as David Beckham and Zac Efron have made metro-sexuality mainstream - keeping a tidy beard, waxing and facials have become normalised, and let's face it, boys, you would all love to look as good as David these days and most women want their man to look good too. It’s a woman’s prerogative to want to look great and feel great so why not the same for men I say?!


'Metrosexual is a portmanteau of metropolitan and heterosexual, coined in 1994 describing a man (especially one living in an urban, post-industrial, capitalist culture) who is especially meticulous about his grooming and appearance, typically spending a significant amount of time and money on shopping as part of this.'


Always look after your skin.


It’s so important. I personally believe it’s great that more guys are taking pride in their appearance / looking after their skin and keeping themselves tidy and trim. It’s just as important for guys as it is for us ladies. Having a great facial and using products at home is a no brainer in slowing down the ageing process.

Massage therapies are a great way to de-stress and let’s face it in this day and age we all face day to day stresses in our lives.


Clearing the forest will make the tree look huge.


Male waxing is very popular. I have many clients that come for waxing from outside of Cheltenham too. Let’s take the last season of Love Island - I don’t think the guy contestants had a solitary chest hair between them.

Meet Laura


I am Laura, the owner of Heavenly Holistics in Cheltenham. I've been a therapist for over 20 years and I offer a full range of male treatments from your head to your toes and (almost) everything in between:

  • Male manicures

  • Pedicures

  • Swedish and deep tissue massage

  • Neal's Yard facials

  • Advanced facials such as microneedling

  • Chemical peels

  • Mesotherapy

  • All male waxing including intimate Brazilian & Hollywood waxes

  • Male brow treatments

  • Microblading

Here at Heavenly Holistics you will be made to feel welcome and comfortable at your appointments at all times. Feel free to take a look at my website for treatments and prices or alternatively you can find me on Facebook Heavenly Holistics Cheltenham or email lauraheavenlyholistics@hotmail.co.uk... look forward to seeing you guys for some manscaping!!!


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